WELCOME

Welcome to our premium sweet potato sourcing service! We specialize in providing top-quality fresh and frozen sweet potatoes from Egypt and the USA to wholesalers, retailers, and distributors across Europe. With a commitment to quality, reliability, and exceptional customer service, we’re dedicated to helping your business thrive— shipment at a time. Explore our products, discover our processes, and let’s create something fresh together!

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Services

Premium Fresh Sweet Potatoes – From the U.SA. & Egypt

Welcome to Multifruit Marketing BV, your trusted partner in the global supply of premium fresh sweet potatoes. With strong relationships with growers in the United States and Egypt, we ensure quality and consistency all year round for retailers, wholesalers, and foodservice partners across Europe and the Middle East. Our comprehensive options, including Full Truckload (FTL and Less-than-Truckload (LTL), are designed to meet your needs. Choose us for our direct farm, certified organic and conventional options, handling, and a multilingual team ready to support you.

Bulk Supply – 600kg Bins of Fresh Sweet Potatoes

Welcome to Multifruit Marketing BV, your trusted partner in the global of premium fresh sweet potatoes. We proudly source our products reputable growers in the United States and, ensuring quality and consistency year-round. Our strategic partnerships expert handling allow us to meet the diverse needs of retailers, wholesalers and foodservice partners across Europe, the Middle East, and beyond. Choose us for direct farm, certified organic and conventional options, and a multilingual team dedicated to your success.

IFCG Frozen Sweet Potato Fries

IFCG is dedicated to providing premium quality sweet potato fries that meet the highest global standards. Our precision processing ensures that every fry is carefully handled from sourcing to freezing, preserving optimal texture and flavor. Committed to international food safety and quality regulations, our products are perfect for export markets. With applications, we offer options tailored to various cut styles and packaging formats, making them ideal for food, retail, and industrial use.

Meet the Team

UK Director

Glyn Davies

With over two decades of experience spanning retail, wholesale, foodservice, and on-trade sectors, I bring a proven track record in international sales, Brexit coordination, and strategic market development. My career has taken me across the UK, Europe, Africa, and the Middle East, where I’ve led high-impact projects for global brands like Nestlé, Lukoil, and TY UK Ltd.

From founding Dutch wholesale trading businesses and managing French bonded warehouses to brokering multimillion-pound distribution deals, I’ve consistently delivered growth through strategic planning, stakeholder engagement, and operational excellence. I specialize in global and national account management, salesforce leadership, and cross-border logistics optimization.

Currently, I serve as a consultant and agent for companies including Multifruit Marketing BV, Melchers Group, and DC Spirits—developing fresh and frozen produce markets and premium drinks portfolios across the UK, USA, and Egypt.

Finance Director - Multifruit Holland BV

Henk Kruidenier

With over 30 years of experience in the fresh produce industry, Henk Kruidenier is a seasoned expert in global sourcing, trading, and distribution. Based in the Netherlands, Henk has built a robust network across Europe, the Middle East, and Africa, specializing in high-quality sweet potatoes and Dutch-grown vegetables.

Henk has cultivated long-standing partnerships with growers and exporters in the USA, Egypt, and the Netherlands, ensuring consistent supply and competitive pricing. His deep understanding of market dynamics and logistics makes him a trusted partner for retailers, wholesalers, and foodservice operators.

Fresh sweet potatoes
Dutch greenhouse vegetables (peppers, tomatoes, cucumbers)
Frozen sweet potato fries (via IFCG collaboration)

Cold chain management and export documentation
Multilingual service and tailored volume options

Henk is known for his hands-on approach, transparent communication, and commitment to quality. Whether you're sourcing seasonal produce or building long-term supply programs, he brings reliability and insight to every partnership.

Managing Director RFC International Ltd

Khaled Fando

Khaled Fando is a dynamic entrepreneur and international trade specialist with a strong track record in the frozen food industry. As the Managing Director of RFC International Ltd, he has built a thriving business focused on premium frozen sweet potatoes, vegetables, and fruits, serving clients across the UK, Europe, and the Middle East.
Khaled has developed a robust sourcing and distribution network, working directly with growers and processors to ensure quality, consistency, and compliance with international standards. His hands-on experience spans planting, harvesting, processing, and exporting, making him a trusted partner for retailers, wholesalers, and foodservice operators.
Frozen sweet potato fries
Frozen vegetables and fruits
Custom-cut formats for foodservice and retail
Multi-country distribution across 30+ markets
Cold chain management and export documentation
EU and UK compliance expertise
Khaled is known for his entrepreneurial spirit, transparent communication, and commitment to excellence. He brings energy and insight to every partnership, helping clients navigate complex markets and unlock new growth opportunities.